Spring campaign

For Mountain Warehouse’s big spring sale I designed this campaign creative for with scaleability in mind so that it would work across all stores in the UK and ROI. The flagship stores with larger display areas would receive the larger installation that included the 3D cardboard lettering that I designed to be put together with ease and came as a flat pack alongside mountable CNC cut astroturf. The full display also included window vinyls and large back board to create a sense of depth within the display. However, the majority of stores received normal window posters with the same creative reworked for traditional printing.